As the Internet increasingly penetrates every aspect of human life, demands for user-friendly technologies continue to rise. That’s where UX comes in.
First of all, what even is UX design?
UX stands for User Experience. UX designers are those who deal with usability, accessibility, and enjoyability of the interfaces that users use to interact with an app or a website. In other words, they are responsible for making your time online easier and ensuring that you can actually find the feature you’re looking for on a website without having to click on thousands of links. UX design is made based on user’s perspective rather than the business’ objective. Martin Belam, former Lead User Experience Architect at the Guardian says UX design “recognises that a good digital service isn’t just about functionality. It is about how people feel as they use a digital service, and about the way it does things, not just what it does.”
In order to do these things, not only do the UX designers perform code and design, but they are also responsible for researching consumers’ thought processes, often using scenario-based experimentation as well as “sophisticated research tools such as eye-tracking and behavioural analysis to help companies understand intricate details of modern consumer behaviour”.
Demand for UX designers has never been higher. Commonwealth Bank, for example, employs 75 designers to work on its websites, management tools and Netbank service. Indeed’s analysis this year found that UX designers are in the top five jobs in demand based on its search engine traffic.
UX designers are also paid pretty well – according to UX Designer Salaries (http://uxdesignersalaries.com/#global), Australian UX designers have an average annual salary of $72,099 in 2015.
To be a UX designer, a formal tertiary education on UX would best serve the purpose, although it is not the only way to get there. You can jump into the field through other related degrees, such as psychology, graphic design, visual design, UI design, and interaction design.
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