TagGraphic Design

How To Design Your First Business Card

With so many businesses and brands popping up, it’s hard to make your business card stand out without feeling like Patrick Bateman from American Psycho. Before you dig into the nitty gritty of it all, it’s important to consider the following tips before designing or printing:

1. What do you want your business card to say about you?

Your business card is essentially your idea on a wallet-sized piece of cardboard. Consider the purpose of your business and what you’d like your first impression to be. Almost like dating for the first time. For example, if you just want your contact details – do the research and find the best ways to layout that information. If you want the card to be whimsical and creative, explore those options but remember to keep it simple as you don’t have a lot of real estate.

2. The importance of COLOUR
What are the team colours for your brand? Colours can symbolise the tone of your business and can be used to highlight parts of your design. Be sure to experiment with different colour combinations of your brand before you settle for a business card design.

3. Avoid cheesy imagery
Cheesy imagery such as stock images and clip art can cheapen your brand. Create identifiable for your brand and shows that you are unique. The best option is to use your logo as the main focal point of your business card. If you do include a logo, be sure to use high-quality vectors to avoid pixelation or distortion.

4. Remember what business cards are for
This sounds like a no brainer, but you would be surprised by how crazy people go with their own business cards. Know that your business card is just a handout for contact details for when you’re networking between small groups of people and are not for closing sales. For hard sell marketing or spreading awareness between a large number of people, that kind of information can be reserved for a poster or in this day and age, paid online marketing campaigns.

Digital: Four Most Promising Design Jobs of the Future

There have been concerns that graphic and web design is a dying field – however, Job Outlook’s study suggests that designer’s job security will remain strong, with “strong growth” in employment growth in the next five years and “above average” level of job openings.  Furthermore, experts predict that some design jobs will be highly wanted in the future. Here are the four most promising design jobs in the future:

Virtual Interaction Designers

With the strong growth of virtual and augmented reality, virtual interaction designers will be in high demand to create immersive, interactive environment for users.

Algorithmic/AI Designers

Algorithms are becoming more important to enhance the capability of automated systems to serve users in the best way possible. Furthermore, companies’ increasing reliance on data makes algorithm much more important, as it applies data to its working process. According to Upscored, algorithm design job is one of the most lucrative IT jobs and the most difficult jobs for employers to hire.

“Fueled by data, analytics, and AI, algorithmic business will continue to grow and disrupt your business,” said Steve Prentice, vice president at Gartner Inc. “This growth is unabated as algorithms are feasting on the wealth of data that grows inexorably.”

Post-Industrial Designers

Postindustrial designers are responsible for end-to-end experience – that is, connecting physical objects with digital worlds (for example, fitness bracelets, smartwatches, tap-and-go wallets). While industrial design – that is, making objects – is still important, current trends demand that they should also support “digital thinking and connectivity across many fields”, according to Fastcodesign’s Gadi Amit.

Freelance Designers

Due’s John Rampton said freelance designers’ future is still strong with 13 per cent jobs growth between 2010 and 2020. Those working in a digital segment will benefit even more, as the field is set to grow 61 per cent. Furthermore, according to Teague, the growth of AI and “global creative marketplace” will also empower individual freelance designers because firms are no longer as bounded within large teams.