With so many businesses and brands popping up, it’s hard to make your business card stand out without feeling like Patrick Bateman from American Psycho. Before you dig into the nitty gritty of it all, it’s important to consider the following tips before designing or printing:
1. What do you want your business card to say about you?
Your business card is essentially your idea on a wallet-sized piece of cardboard. Consider the purpose of your business and what you’d like your first impression to be. Almost like dating for the first time. For example, if you just want your contact details – do the research and find the best ways to layout that information. If you want the card to be whimsical and creative, explore those options but remember to keep it simple as you don’t have a lot of real estate.
2. The importance of COLOUR
What are the team colours for your brand? Colours can symbolise the tone of your business and can be used to highlight parts of your design. Be sure to experiment with different colour combinations of your brand before you settle for a business card design.
3. Avoid cheesy imagery
Cheesy imagery such as stock images and clip art can cheapen your brand. Create identifiable for your brand and shows that you are unique. The best option is to use your logo as the main focal point of your business card. If you do include a logo, be sure to use high-quality vectors to avoid pixelation or distortion.
4. Remember what business cards are for
This sounds like a no brainer, but you would be surprised by how crazy people go with their own business cards. Know that your business card is just a handout for contact details for when you’re networking between small groups of people and are not for closing sales. For hard sell marketing or spreading awareness between a large number of people, that kind of information can be reserved for a poster or in this day and age, paid online marketing campaigns.