2017 is here – what would this year bring in web design trends? Will virtual reality (finally) be the king, and are we heading towards an even brighter colour palette? In this post, Studio 22 brings together a list of web design trend predictions for 2017.

  1. Mobile-first approach

Mobile phones are still the primary devices used to browse the web, and thus the designs, visual and core content will still adhere to the mobile-first model, according to Zazzle’s Jamie Leeson. Because of this, navigations will also be kept to a minimum, so that phone users can focus on the message instead of trying to find their way off a page.

  1. More focus on content

After years of adding items like social media buttons, signup boxes, banner ads and popups, the trend is now heading towards a focus on the heart of the website: content. What remains to be seen, according to Amber Leigh Turner from the Next Web, is “whether that means we remove all of the other distractions we’ve spent years adding, or just making them take up less real estate”.

  1. More animation and video

Animation and video played an important role in digital interfaces in 2016 – and they will continue to do so this year. Websites can capitalise on growing video-watching habits by incorporating more videos for storytelling and marketing purposes. The same goes with animation – they can instantly capture attention and enhance user experience, says Leeson. John Moore Williams of Webflow says, “As designers get more and more visual tools to help them build engaging and smile-sparking animations, we’re sure to see them become both more prominent and more refined.”

  1. Bright, neon colour palette with gradient

Instagram’s logo change seems part of a movement – from Spotify to Asana, these brands moved from safe, grounded colours to bold, richer palette. Leeson believes they want to evoke a modern, techy image, as technological developments in monitors now enable a better reproduction of vibrant colours.

  1. More incorporation of VR in web design

As virtual reality (VR) gadgets are becoming more and more affordable, it is likely that the technology will seep into marketing and content making even further this year. “You’ll need to be ready to design for it. But moreover, you need to be ready to create virtual reality experiences that don’t require a headset,” says Carrie Cousins of Designmodo. “This includes website designs with 360-degree video and other highly interactive experiences with three-dimensional effects.”