In the creative digital field, it can be a bit difficult to stand out from the rest and attract clients. However, developing an online presence could help you get more recognition and introduce your works or services to a wider audience. Here are a few tips to get you started in building an online presence.
Set your objective and image
Before you get started, it’s important to have a complete understanding of your objectives. Do you want to network, solicit jobs, or sell products? Who are your target audiences, and what are their digital habits like? A goal will help you identify what needs to be included in your online efforts.
The next thing is image, which is an important element in achieving the objectives. How do you want to be seen? Online platforms are a perfect place to construct your image in details – colors, tones, themes, all are accounted. Make sure your image is coherent with the aforementioned goals to ensure that your message is consistent throughout.
Build a website
A website should be the hub of all information that you want to put out – from work portfolio to blog, from service offerings to contact details. “Things like a clear message (what your business is all about), easy-to-use navigation, an opt in giveaway (so you can start building your email list), a contact page, an about page, and some type of valuable content are required,” said Kate Erickson of EOFire.
Want to go the extra mile? Erickson advises the use of search engine optimization (SEO), which can help increase your page views. Even if you’re no expert, “There are a ton of great resources out there that can help, including those who you already know,” said Erickson.
“Ask for help from those around you who have enough knowledge to help you get started. The Google Keyword tool is also a great resource if you want to start with at least finding out what keywords you want your website to rank for.”
Join relevant social media platforms to further grow your presence. It is not necessary to join all social media sites on Earth – just ones that are pertinent to your business. For example, if you are running an accessory line targeted at women aged 18-25, promoting your business in Pinterest will yield better results than Snapchat.
Produce consistent content regularly
Content will invite people to take a look at your profile, but new content on a regular basis will keep them coming back for more. Your content should demonstrate your expertise and uniqueness, as well as provide some value for the audience. Again, make sure your content is consistent with your image, message and objective(s).
Network and engage
Send personal messages to fellow creative workers. Be responsive to people’s feedback on your social media page. Engage your audience by starting or replying to a public conversation where appropriate. Building a relationship with your peers and acknowledging your audiences not only establishes your presence, but could also lead to new opportunities.