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Digital: How To Develop An Online Presence

In the creative digital field, it can be a bit difficult to stand out from the rest and attract clients. However, developing an online presence could help you get more recognition and introduce your works or services to a wider audience. Here are a few tips to get you started in building an online presence.

Set your objective and image

Before you get started, it’s important to have a complete understanding of your objectives. Do you want to network, solicit jobs, or sell products? Who are your target audiences, and what are their digital habits like? A goal will help you identify what needs to be included in your online efforts.

The next thing is image, which is an important element in achieving the objectives. How do you want to be seen? Online platforms are a perfect place to construct your image in details – colors, tones, themes, all are accounted. Make sure your image is coherent with the aforementioned goals to ensure that your message is consistent throughout.

Build a website

A website should be the hub of all information that you want to put out – from work portfolio to blog, from service offerings to contact details. “Things like a clear message (what your business is all about), easy-to-use navigation, an opt in giveaway (so you can start building your email list), a contact page, an about page, and some type of valuable content are required,” said Kate Erickson of EOFire.

Want to go the extra mile? Erickson advises the use of search engine optimization (SEO), which can help increase your page views. Even if you’re no expert, “There are a ton of great resources out there that can help, including those who you already know,” said Erickson.

“Ask for help from those around you who have enough knowledge to help you get started. The Google Keyword tool is also a great resource if you want to start with at least finding out what keywords you want your website to rank for.”

Go social

Join relevant social media platforms to further grow your presence. It is not necessary to join all social media sites on Earth – just ones that are pertinent to your business. For example, if you are running an accessory line targeted at women aged 18-25, promoting your business in Pinterest will yield better results than Snapchat.

Produce consistent content regularly

Content will invite people to take a look at your profile, but new content on a regular basis will keep them coming back for more. Your content should demonstrate your expertise and uniqueness, as well as provide some value for the audience. Again, make sure your content is consistent with your image, message and objective(s).

Network and engage

Send personal messages to fellow creative workers. Be responsive to people’s feedback on your social media page. Engage your audience by starting or replying to a public conversation where appropriate. Building a relationship with your peers and acknowledging your audiences not only establishes your presence, but could also lead to new opportunities.

Event/Exhibition: How to Land a Job at a Startup: 2017 Edition by GA + Spaceship

Is moving to a startup company one of your new year resolutions? This event by General Assembly and Spaceship might just help you achieve the goal.

How to Land a Job at a Startup: 2017 Edition features a panel discussion which will give out insider tips on startup careers – what startups look for, where to find the best jobs, and how to stand out from the crowd.

The panel, which is presented by co-founder of online retailer THE ICONIC, Adam Jacobs, will discuss:

  • What startup employers value/seek in candidates (and how these values differ from those of corporate/non-startup workplaces)
  • How to build a resume around those values
  • Resume + application – don’ts to avoid
  • Free tools to use

The event is free of charge. For more information and registration, visit General Assembly website.

February 22, 6-8pm | 100 Harris Street, Sydney

Art Galleries and Creative Spaces To Check Out In Redfern

When getting your art fix, the best places to check out reside within the creative villages in Redfern. Take a couple of your creative friends and spend a lovely crafternoon exploring the melting pot of cultures within the outskirts of Sydney.
Here are few inspiring galleries and spaces for you to check out:

White Rabbit
Described as a “sizable art gallery featuring contemporary Chinese works” founded by Kerr and Judith Neilson in 2000. White Rabbit is an ideal place to relax where you can also enjoy a street-level tea house with snacks.

Carriageworks
Located inside the industrial pockets of Redfern, Carriageworks breathes as a contemporary and multi-arts centre. Lead by local artists, Carriageworks engages with other creatives and audiences with contemporary ideas and issues.

Blakspot
A private art space in the core of Redfern, Blakspot pays tribute to our indigenous ancestors holding a collection of Aboriginal artworks.  Inspired by the natural flora and fauna of Australia as well as the stories of our original landowners, Blakspot is a great window into Australia’s history.

The Bearded Tit
Don’t get too excited by the name, the Bearded Tit is just a vibrant bar and art space on Regents St. With quirky decor, including wall-mounted animal heads and gilt mirrors, the Bearded Tit welcomes all walks of life who enjoy art and the occasional hair on the dog.

Nussinov Gallery
For Micha Nussinov fans, Nussinov Gallery is a home for all of Micha’s creative and audio works of art. The gallery exhibits the diverse and evocative range of her creations. Uncover the layers of her digital collages and her illustrations.

Digital: How To Become A UX Designer

In the IT world, UX designer is one of the most in-demand jobs currently. This, added by prospects of high remuneration and high job satisfaction rate, has increased people’s interest in the career significantly. But how does one become a UX designer? Is there any qualifications that one has to complete, or can it be learned on the go? Here are some explanations about the job, based on advice from UX experts.

Study and Research the Subject

Getting into UX design field is similar to entering a new country – you have to adapt to the new languages and practice. Researching the subject would help you transition and immerse in the subject. “Read, watch and listen to everything you can get your hands on in order to understand how UX Designers do what they do,” said Matthew Magain of UXMastery. While participating in a UX course could help improve your learning experience, you can also teach yourself through the content available on the Internet.

Learn the Relevant Tools and Skills

As a design job, it is important to keep training using softwares like Sketch, Adobe Photoshop and Illustrator. Outside these traditional tools, Magain also recommended over 1000 tools and resources that are commonly used in the UX community.

You can also learn other skills, such as coding, to stay competitive in the job market. “You don’t have to learn code to be a successful UX designer,” said Jessica Ivins, faculty member at UX design school Center Centre. “But if you learn to code, you have many advantages as a UX designer. When you learn to code, you understand the medium you’re designing for.”

Gain Experience

Jumping into a UX internship or job right away might be overwhelming – try working on your personal project first. This way, you could build a portfolio in a low-risk environment.

“If your goal is an internship or entry-level position as a UI/UX Designer, you will need something to show,” said Lindsay Norman, product design at Pinterest. “Try designing a portfolio in Sketch or Illustrator starting with user flows, wireframes, interactions, and finally a high-fidelity mock. After that, redesign something in need of a redesign… Invent your own to-do list web app. Create a froyo delivery app. Design things that solve problems that you can personally relate to.”

Network with Other UX Designers

Get involved in various online communities or go to IT events and meet-ups. By building relations with fellow UX designers, you can get inspiration from their works, ask for advice when you need it, find out about unadvertised job opportunities, and even gain a mentor out of it. “You’ll never have a better source of knowledge than a mentor who’s done it all before,” said Friederike Geiken, creative development leader at Crayon Crunch.

“Soak up everything an experienced UX designer can offer you,” said Ivins. “[However] be careful not to demand too much of someone’s time. Start small and make it easy for people to help you.”

Design: 8 Sites to Help You Find Creative Inspiration Online

Working in design industry requires you to be creative at all times, but sometimes artist’s block is unavoidable. Luckily, we live in a digital age where inspiration is just a click away. Here are a few websites that would get you unstuck and help you gain new ideas.

  1. Awwwards

This site rates websites on their design, usability, creativity and content. You can also search for web design inspiration based on colour palette, tags, web categories, and more.

  1. Pinterest

In Pinterest, you can create moodboards to put interesting images in different categories. Just type in the search box for all kinds of artsy content!

  1. Behance

A portfolio platform for creative professionals, you can both discover new design works and showcase your own.

  1. The Noun Project

This website offers an abundance of icons, helping you understand the way designers communicate their messages through simple illustrations.

  1. Instagram

Go to the explore section and find an abundance of pictures related to your interests (and following lists) to help you ignite some new ideas. Here’s Studio 22’s picks for the best Instagram designers and photographers.

  1. Muzli

The site curates links to high quality design contents all over the Internet. You can also add Muzli as an extension to your browser, so that you can continue browsing without fear of missing out the most interesting creative work at the moment.

  1. Designspiration

The site offers the best design inspirations that are safe for work – no nudity, so you can browse it anywhere. You can also save and organize your favourite works and search by tags and colours.

  1. DeviantArt

The site is one of the longest-running social network for artists, with over 160,000 original art works – ranging from painting and sculpture to digital and pixel art – being uploaded every day.

Digital: Web Design Trends in 2017

2017 is here – what would this year bring in web design trends? Will virtual reality (finally) be the king, and are we heading towards an even brighter colour palette? In this post, Studio 22 brings together a list of web design trend predictions for 2017.

  1. Mobile-first approach

Mobile phones are still the primary devices used to browse the web, and thus the designs, visual and core content will still adhere to the mobile-first model, according to Zazzle’s Jamie Leeson. Because of this, navigations will also be kept to a minimum, so that phone users can focus on the message instead of trying to find their way off a page.

  1. More focus on content

After years of adding items like social media buttons, signup boxes, banner ads and popups, the trend is now heading towards a focus on the heart of the website: content. What remains to be seen, according to Amber Leigh Turner from the Next Web, is “whether that means we remove all of the other distractions we’ve spent years adding, or just making them take up less real estate”.

  1. More animation and video

Animation and video played an important role in digital interfaces in 2016 – and they will continue to do so this year. Websites can capitalise on growing video-watching habits by incorporating more videos for storytelling and marketing purposes. The same goes with animation – they can instantly capture attention and enhance user experience, says Leeson. John Moore Williams of Webflow says, “As designers get more and more visual tools to help them build engaging and smile-sparking animations, we’re sure to see them become both more prominent and more refined.”

  1. Bright, neon colour palette with gradient

Instagram’s logo change seems part of a movement – from Spotify to Asana, these brands moved from safe, grounded colours to bold, richer palette. Leeson believes they want to evoke a modern, techy image, as technological developments in monitors now enable a better reproduction of vibrant colours.

  1. More incorporation of VR in web design

As virtual reality (VR) gadgets are becoming more and more affordable, it is likely that the technology will seep into marketing and content making even further this year. “You’ll need to be ready to design for it. But moreover, you need to be ready to create virtual reality experiences that don’t require a headset,” says Carrie Cousins of Designmodo. “This includes website designs with 360-degree video and other highly interactive experiences with three-dimensional effects.”

Digital: Six Designers To Follow on Instagram

As I mentioned in the previous post, Instagram is not just a place to procrastinate or look at your friends’ breakfast – it is also a place to share one’s works and inspire each other.

With designers, this view seems more befitting than ever. Instagram could be portfolio to some and inspiration moodboard for others. Here are a few Instagram accounts that you should follow for some of the most creative, unique and forward-thinking works on the net.

  1. Lucia Litman

A photo posted by lucy litman (@lucialitman) on

As a photographer and food stylist, Litman’s work shows wit and charm through colourful palette and a spoonful of humour.

  1. Lauren Hom

A photo posted by Lauren Hom (@homsweethom) on


Hom is a designer, illustrator and hand letterer who is currently travelling around the world. She has worked on projects for clients like Starbucks, Youtube, Google and TIME Magazine.

  1. Daniel Aristizabal

A photo posted by Daniel Aristizabal (@darias88) on


Aristizabal is a motion graphics designer and animator. For imaginative 3D illustrations, look no further.

  1. Andrew Kovacs


Kovacs’s penchant for architecture is demonstrated in his account, through photographs of unique structures, floor plan sketches, and more.

  1. The Company You Keep


TCYK is a design-led company based in Melbourne. Specialising in brand identity and strategy, TCYK’s works will get everyone sold.

  1. Dwell Magazine

A photo posted by Dwell (@dwellmagazine) on


Dwell’s Instagram account offers compelling architecture and interior design photographs, from cottages in Baja California, Mexico to farm homes in Dolomite mountains in northeastern Italy.

Digital: Five Instagram Photographers To Follow

Instagram is not only a place to procrastinate – it could also be a place to find new inspirations and discover emerging visual artists.

A lot of photographers have featured their works and portfolio on Instagram for you to keep an eye on. Here are a few that you might like…

 

Michael Christopher Brown (@michaelchristopherbrown)

A photo posted by @michaelchristopherbrown on


Brown is a New York-based photographer and filmmaker. His latest pictures were taken in Cuba and Congo.

 

Theron Humphrey (@thiswildidea)

A photo posted by Theron Humphrey (@thiswildidea) on


If you like rustic American scene and dogs, @thiswildidea would be the right account to follow. Humphrey’s pictures often feature his dog, Maddie the Coonhound.

 

Tiffany Nguyen (@tiffpenguin)

A photo posted by tiffany nguyen (@tiffpenguin) on

When she is not working as a dentist, the Los Angeles-based photographer would be trawling outdoors and taking pictures of natural landscapes.

 

Vicky Navarro (@lavicvic)

A photo posted by VickyNavarro (@lavicvic) on


For sharp urban photography with dark palette, check out this account.

 

Scott Schuman (@thesartorialist)

Schuman’s works show that fashion is not just about people on the runway.

Digital: Four Most Promising Design Jobs of the Future

There have been concerns that graphic and web design is a dying field – however, Job Outlook’s study suggests that designer’s job security will remain strong, with “strong growth” in employment growth in the next five years and “above average” level of job openings.  Furthermore, experts predict that some design jobs will be highly wanted in the future. Here are the four most promising design jobs in the future:

Virtual Interaction Designers

With the strong growth of virtual and augmented reality, virtual interaction designers will be in high demand to create immersive, interactive environment for users.

Algorithmic/AI Designers

Algorithms are becoming more important to enhance the capability of automated systems to serve users in the best way possible. Furthermore, companies’ increasing reliance on data makes algorithm much more important, as it applies data to its working process. According to Upscored, algorithm design job is one of the most lucrative IT jobs and the most difficult jobs for employers to hire.

“Fueled by data, analytics, and AI, algorithmic business will continue to grow and disrupt your business,” said Steve Prentice, vice president at Gartner Inc. “This growth is unabated as algorithms are feasting on the wealth of data that grows inexorably.”

Post-Industrial Designers

Postindustrial designers are responsible for end-to-end experience – that is, connecting physical objects with digital worlds (for example, fitness bracelets, smartwatches, tap-and-go wallets). While industrial design – that is, making objects – is still important, current trends demand that they should also support “digital thinking and connectivity across many fields”, according to Fastcodesign’s Gadi Amit.

Freelance Designers

Due’s John Rampton said freelance designers’ future is still strong with 13 per cent jobs growth between 2010 and 2020. Those working in a digital segment will benefit even more, as the field is set to grow 61 per cent. Furthermore, according to Teague, the growth of AI and “global creative marketplace” will also empower individual freelance designers because firms are no longer as bounded within large teams.

Digital: How To Grow In The Graphic Design Industry

So you’ve graduated uni/college with a degree or qualification in design. You are one step closer to living your dream as a designer. But what do you do next? How do you get from a to b? And is it that simple to transition from a design graduate to a working paid designer?

HowDesign interviews successful designers and how they approached their design careers and how they started out working in the field that they wanted: http://www.howdesign.com/how-magazine/how-november-2012/how-real-world-designers-plan-to-grow-their-design-careers/

Brad Tucker: Director/Creative Director, Los Angeles

What tools or knowledge will help you get to the next phase in your career?
“I’m a senior-level talent who makes a lot of money in a faltering economy. I think the biggest thing going for me is that I know my industry well. I’ve seen lots of changes, and I’m not oblivious to what’s going on. I’ve also seen the way many people get treated, and I know what I won’t tolerate.”

What will it take to move you to the next phase in your career?
“I recently got laid off. I’m now looking for a studio that has all the qualities I couldn’t find at my previous place of employment, while also exploring other avenues of employment within the industry. My options are go freelance/consult, become a live action director, or look for another creative direction position, perhaps in network television. And I’m sure there are even more options out there. I need to have an open mind and explore all options.”

Amelia Stier: Designer, Sid Lee, Montréal

What tools or knowledge will help you get to the next phase in your career?
“Definitely more hours behind the computer and in the conference room. Of course, absorbing as much as possible from those with more experience than me will also help immensely at my young and impressionable stage.”

What will it take to move you to the next phase in your career?
“Time. Lots and lots of time. In my particular situation, working at a predominantly French-speaking firm in Montréal, learning the language is a major hurdle between me and the next level of office responsibility. I am lucky to work somewhere that people are able to move up the ladder very quickly. So beyond that silly language barrier, it’s mostly about drive, initiative and gaining experience.”

Satsuki Shibuya-ThoengDesigner/Creator/Curious Explorer, Los Angeles

What tools or knowledge will help you get to the next phase in your career?
“Being exposed and connected to amazing, inspiring individuals doing things that I would love to explore.”

What will it take to move you to the next phase in your career?
“More experience and more learning.”