Event/Exhibition: Trust and Truth in the Digital Age

What is “fake news”, and how can one tell them from valid information on the Internet? That’s what this panel discussion event is trying to explore.

“Trust and truth in the digital age: The challenges facing news organisation” is a free public lecture presented by the ABC News, University of Technology Sydney and First Draft.

This discussion will be hosted by Walkley Award-winning journalist Paul Barclay, and feature a welcome address from UTS journalism practice professor, Peter Fray. The panel speakers include Malachy Browne, senior producer at the New York Times; Kim Bui, former deputy managing editor at reported.ly and adjunct professor at the University of Southern California; Andy Carvin, former editor in chief at reported.ly; and Claire Wardle, research director at First Draft and Tow Center for Digital Journalism.

Tickets are free. For more information and registration, visit the event’s Eventbrite page.

March 21, 6-7.30pm | Great Hall, University of Technology Sydney, 15 Broadway, Ultimo

Digital: What is SEO, and Why is It Important?

You may have heard the term, but do you actually know what SEO is? Why is everyone using SEO, and what can it do to your website? Here is a simple explanation of what SEO is and how it works.

What is SEO?

SEO, or Search Engine Optimisation, can be understood as a technique to ensure that a website can appear / be found in search engines organically (non-paid) using relevant key words and phrases. This way, when people search the relevant terms online, they can find your website without any hassle, improving visibility and the chance of increased visitors and web traffic.

For example, if you have a graphic design business based in Sydney, you can optimise your website by ensuring they use search engine-friendly lines that customers would search for, such as “graphic design agency Sydney” etc.

How does SEO work?

Before understanding how SEO improves website’s visibility, it is important to understand how search engines work: Search engine crawls or scans over your website from page to page, indexes the words and phrases to assign them to particular key words, and then calculates the relevancy of each page.

This is where SEO comes in. SEO works by incorporating search engine-friendly textual elements into the website. This means including key words into the website elements, such as URLs and meta tags, as well as in the on-page content, such as articles and blog posts.

Tips

It is important to remember that this does not necessarily mean stuffing key words everywhere, but rather using them meaningfully in quality content. People may come for the key words, but they stay for the content.

Also, make sure that the search queries you are using are pertinent – that is, your target customers actually use these terms to search for your products and services. Research your customers’ habits and needs before you start picking key words.

You can start learning SEO with the thousands of resources available on the Internet, or hire an SEO service for long-term campaigns and other in-depth projects.

Event/Exhibition: It’s Pronounced “GIF,” Not “GIF”

Do you think meme is a form of art? If the answer is yes, this might be the exhibition you’ve been looking for.

It’s Pronounced “GIF,” Not “GIF” is an art exhibition curated by Con Gerakaris, which seeks to explore Internet art and its commodification in a capitalist world. Drawing upon digital artworks commonly found in Instagram feeds and Tumblr dashboards, the exhibition promises a subversion of Western art canon through the lens of “perverted capitalism”.

Featured artists include:

  • A-nrd (London, UK)
  • Michelle Cho (Los Angeles, USA)
  • Simon Falk (Toronto, CAN)
  • John Karel (Philadelphia, USA)
  • Danielle Karlikoff (Sydney, AUS)
  • Nicholas Keays (Melbourne, AUS)
  • James Jirat Patradoon (Sydney, AUS)
  • Saulonzo (Anioch, USA)

For more information, visit the exhibition’s Facebook page.

Wednesday, March 1, 6pm | Goodspace Gallery, 115 Regent Street, Chippendale

News: Netflix Releases New Documentary ‘Abstract: The Art of Design’

Netflix has finally entered the design world with its new series, ‘Abstract: The Art of Design’.

The documentary focuses on the lives, crafts and perspectives of the best creative workers in their respective fields, such as architecture, apparel, graphic design, and photography. With imaginative visual, the series dissects the thinking and working process of these creators in unconventional ways.

The featured creators, who each gets an episode, are illustrator Christoph Niemann, footwear designer Tinker Hatfield, stage designer Es Devlin, architect Bjarke Ingels, automotive designer Ralph Gilles, graphic designer Paula Scher, photographer Platon, and interior designer Ilse Crawford.

‘Abstract: The Art of Design’ was launched as a part of the Docuseries Showcase at the 2017 Sundance Film Festival and is available via streaming now.

Event/Exhibition: Data Girls Workshop

Take part in improving women’s representation in STEM by joining this workshop.

Data Girls, presented by Keboola’s DataDriven, is a workshop that offers an introduction to data analytics and business intelligence exclusive to women. The program aims to provide an overview of data analytics infrastructure and best practices through a hands on case study, where participants will get to build their own analytics solution on real data with real business problems.

The workshops will be held in Sydney and Melbourne. No prerequisite knowledge needed – just bring your own laptop and charger. Lunch and refreshments provided.

For more information and registrations, visit DataDriven’s website.

Tuesday, February 28, 9am-6pm | TAL offices, 363 George St, Sydney

Thursday, March 2, 9am-6pm | Melbourne

Digital: How To Develop An Online Presence

In the creative digital field, it can be a bit difficult to stand out from the rest and attract clients. However, developing an online presence could help you get more recognition and introduce your works or services to a wider audience. Here are a few tips to get you started in building an online presence.

Set your objective and image

Before you get started, it’s important to have a complete understanding of your objectives. Do you want to network, solicit jobs, or sell products? Who are your target audiences, and what are their digital habits like? A goal will help you identify what needs to be included in your online efforts.

The next thing is image, which is an important element in achieving the objectives. How do you want to be seen? Online platforms are a perfect place to construct your image in details – colors, tones, themes, all are accounted. Make sure your image is coherent with the aforementioned goals to ensure that your message is consistent throughout.

Build a website

A website should be the hub of all information that you want to put out – from work portfolio to blog, from service offerings to contact details. “Things like a clear message (what your business is all about), easy-to-use navigation, an opt in giveaway (so you can start building your email list), a contact page, an about page, and some type of valuable content are required,” said Kate Erickson of EOFire.

Want to go the extra mile? Erickson advises the use of search engine optimization (SEO), which can help increase your page views. Even if you’re no expert, “There are a ton of great resources out there that can help, including those who you already know,” said Erickson.

“Ask for help from those around you who have enough knowledge to help you get started. The Google Keyword tool is also a great resource if you want to start with at least finding out what keywords you want your website to rank for.”

Go social

Join relevant social media platforms to further grow your presence. It is not necessary to join all social media sites on Earth – just ones that are pertinent to your business. For example, if you are running an accessory line targeted at women aged 18-25, promoting your business in Pinterest will yield better results than Snapchat.

Produce consistent content regularly

Content will invite people to take a look at your profile, but new content on a regular basis will keep them coming back for more. Your content should demonstrate your expertise and uniqueness, as well as provide some value for the audience. Again, make sure your content is consistent with your image, message and objective(s).

Network and engage

Send personal messages to fellow creative workers. Be responsive to people’s feedback on your social media page. Engage your audience by starting or replying to a public conversation where appropriate. Building a relationship with your peers and acknowledging your audiences not only establishes your presence, but could also lead to new opportunities.

Music: 2017 Big Pineapple Music Festival’s Lineup Announced

Big Pineapple Music Festival has announced its 2017 lineup, featuring Peking Duk, Birds of Tokyo, The Veronicas and more.

The fifth installment of the festival, which is set in Queensland’s Sunshine Coast, will also feature Vera Blue, DZ Deathrays, Cloud Control, Northlane, SAFIA, Ngaiire and more, spread across four stages.

The festival will also bring back Avant Garden and its live art, hoola-hooping, air brushing and DIY craft.

Camping will be available on Friday, May 26, the night before the festival. Tickets will be sold starting 9am on Thursday, February 9 at Moshtix.

For more information, visit the Big Pineapple Music Festival website.

Big Pineapple Music Festival 2017 Lineup

Birds of Tokyo
Peking Duk
SAFIA
Northlane
Cloud Control
The Veronicas
City Calm Down
L D R U
DZ Deathrays
Horrorshow
Vera Blue
Harts
Alex Lahey
Boo Seeka
Ngaiire
Polish Club
Sampa The Great
Bootleg Rascal
Jack River
Nicole Millar
Pierce Brothers
Citizen Kay
Bec Sandridge
Fortunes
Moonbase
Lastlings
Benson
Winston Surfshirt
Ocean Alley
West Thebarton Brothel Party
Gold Member
Hey Geronimo
BEarfoot
In2Nation
Buck Dean & The Green Lips
High Tropics
Arpier
The Hi-Boys
DJ Fro

Saturday, May 27, 11am-10pm | 76 Nambour Connection Rd, Woombye

News: Adobe, Tesla and Zendesk Join Amicus Brief Against Trump’s Immigrant Ban

31 technology companies, including Adobe, HP, Tesla and Zendesk, have joined an amicus brief in support of the lawsuit against President Donald Trump’s administration.

The lawsuit, brought by the state of Washington, is in opposition to Trump’s executive order which bans immigrants from seven Muslim-majority countries from entering the US.

These 31 companies are:

 

  • Adobe Systems Incorporated
  • Affirm, Inc.
  • Ampush LLC
  • Brocade Communications Systems, Inc.
  • Bungie, Inc.
  • Casper Sleep Inc.
  • Cavium, Inc.
  • Chegg, Inc.
  • ClassPass Inc.
  • Coursera
  • EquityZen Inc.
  • Evernote
  • Gusto
  • Handy Technologies, Inc.
  • HP Inc.
  • IAC/InterActiveCorp
  • Linden Lab
  • Managed By Q Inc.
  • MobileIron
  • New Relic, Inc.
  • Pandora Media, Inc.
  • Planet Labs Inc.
  • RPX Corporation
  • Shift Technologies, Inc.
  • Slack Technologies, Inc.
  • SpaceX
  • Tesla, Inc.
  • TripAdvisor, Inc.
  • Udacity, Inc.
  • Zenefits

 

With these, a total of 127 companies have signed the brief. The companies, which included Google, Microsoft, and Twitter, argued that the order will bring negative impacts on American businesses and prevent them from hiring the best employees.

“Skilled individuals will not wish to immigrate to the country if they may be cut off without warning from their spouses, grandparents, relatives, and friends — they will not pull up roots, incur significant economic risk, and subject their family to considerable uncertainty to immigrate to the United States in the face of this instability,” the brief stated.

Event/Exhibition: How to Land a Job at a Startup: 2017 Edition by GA + Spaceship

Is moving to a startup company one of your new year resolutions? This event by General Assembly and Spaceship might just help you achieve the goal.

How to Land a Job at a Startup: 2017 Edition features a panel discussion which will give out insider tips on startup careers – what startups look for, where to find the best jobs, and how to stand out from the crowd.

The panel, which is presented by co-founder of online retailer THE ICONIC, Adam Jacobs, will discuss:

  • What startup employers value/seek in candidates (and how these values differ from those of corporate/non-startup workplaces)
  • How to build a resume around those values
  • Resume + application – don’ts to avoid
  • Free tools to use

The event is free of charge. For more information and registration, visit General Assembly website.

February 22, 6-8pm | 100 Harris Street, Sydney

Art Galleries and Creative Spaces To Check Out In Redfern

When getting your art fix, the best places to check out reside within the creative villages in Redfern. Take a couple of your creative friends and spend a lovely crafternoon exploring the melting pot of cultures within the outskirts of Sydney.
Here are few inspiring galleries and spaces for you to check out:

White Rabbit
Described as a “sizable art gallery featuring contemporary Chinese works” founded by Kerr and Judith Neilson in 2000. White Rabbit is an ideal place to relax where you can also enjoy a street-level tea house with snacks.

Carriageworks
Located inside the industrial pockets of Redfern, Carriageworks breathes as a contemporary and multi-arts centre. Lead by local artists, Carriageworks engages with other creatives and audiences with contemporary ideas and issues.

Blakspot
A private art space in the core of Redfern, Blakspot pays tribute to our indigenous ancestors holding a collection of Aboriginal artworks.  Inspired by the natural flora and fauna of Australia as well as the stories of our original landowners, Blakspot is a great window into Australia’s history.

The Bearded Tit
Don’t get too excited by the name, the Bearded Tit is just a vibrant bar and art space on Regents St. With quirky decor, including wall-mounted animal heads and gilt mirrors, the Bearded Tit welcomes all walks of life who enjoy art and the occasional hair on the dog.

Nussinov Gallery
For Micha Nussinov fans, Nussinov Gallery is a home for all of Micha’s creative and audio works of art. The gallery exhibits the diverse and evocative range of her creations. Uncover the layers of her digital collages and her illustrations.